Presentation Folders | Why The Design Of Your Presentation Folder Counts

Make your first impression a positive one! Well designed, presentation folders speak volumes about your company. Using high quality folders illustrates that you value their contents, inidicating to recipients that they should too! They are the ideal vehicle to convey the flair, professionalism, and style of your business. Offering a long life-span, printed folders are both cost effective and versatile. Helping establish your identity from the word go, customised folders are also an extension of your business image. Stylish folders form a key presentation element of your sales pitch and proposals; telling your customers who you are before they even view the contents inside. We understand that presentation folders define your business, that is why here at Folder Printers, we take great care with every folder that we print.

A must have essential for conferences, exhibitions, meetings, and every day business dealings, choosing the right design for your folder can be a challenging task. That is why we have drawn up the following tips, to place you onto the fast track to creating a folder design that will form the keystone of future presentations.

How to design a great presentation folder

Take Advantage of our free presentation folder templates!

Professional looking presentation folders, require some forethought into their design as they need to be cut, folded and slit before use. To ensure that your design accounts for the specific layout requirements, it's wise to use a template. Our templates outline the content areas, score and bleed lines, as well as showing the front, rear, side and internal flaps.
A5 Presentation Folder Template
A4 Presentation Folder Template

Define your goals!

Before you begin designing you folder, its essential to visualise how it will achieve the end goal of carrying and conveying the perfect image of your business. You need to consider whether it will be for a general everyday use, or a specific product or event. Tailoring the design to match the intended purpose, and target audience will increase the its impact. For example, formal events, may suit a subtle design which prominently displays the company name and logo, where as a busy industry convention or exhibition, were your folder will be competing against hundreds of others, may warrant a more extravagant design that sets you apart from the crowd. Similarly, choosing the right

Originality

The best way of getting your folder noticed, is to incorporate original flair in its design. An individual colour scheme which compliments your company brand is a good way to start, but be careful to avoid using garish colours that could cheapen your image. Similarly, catchy tag-lines, applicable to the event or product are another avenue that can help captivate potential customers. Also consider extending the design beyond the front cover. By giving readers an incentive pick up and open your folder, you make the chances of exposing its contents all the more likely. One method of achieving this is by placing an intriguing question or problem to grab attention, and then include the solution (i.e. your product/business) on the inserted contents.

Choose the right images

Images often convey a message in seconds, that is why it's essential to chose the right images for your folder. For a product specific folder, enticing photographs of the product in question are an obvious choice, but for generalised folders you should opt for professionally taken photographs which will suit multiple uses, situations and audiences. Our design team can help you find the best images or you can use web services such as Shutterstock or SXC.

Critical Information

The final and most important tip when designing a presentation folder, is be sure to include all of your company's information. Displaying the full company title, web site address, e-mail addresses and phones numbers prominently, using easily readable fonts is a must. Even the sleekest of designs will be redundant if you forget these vital elements!

Presentation Folder Design Service

Don't worry if you lack the time to design your own folder, we offer a full design service at very competitive rates.

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